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Do Something Extra – MDG3 Champion action on film

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DO SOMETHING EXTRA – MDG3 CHAMPION ACTION ON FILM

The elaborate national campaign in Bangladesh is the ‘brain child’ of Ms. Geeteara Safiya Choudhury, Managing Director of the advertising company, Adcomm Ltd. – and set in motion by the Ministry of Women and Children’s Affairs in collaboration with NGO Mass-Line Media Centre.

Everyone is encouraged to join the MDG3 Global Call to Action with stickers, posters and banners galore. Well-known Bangladeshi professionals - from star actors to rickshaw drivers - send empowering radio and TV spots to encourage participation in promoting gender equality and women's empowerment. Below are five samples of one-minute TV spots shown across Bangladesh. The campaign runs for a year.

To read more about the Bangladesh Campaign see pages 14 and 15 of the MDG3 publication "On a Faster Track"

TV spot 1 - MDG3 Theme Song

TV spot 2 - Religious Leader, Mr. A. K. Azad

TV spot 3 - Actor, Ferdeus

TV spot 4 - Garments Sector, Mr. Anwar-Ul-Alam Chowdhury

TV spot 5 - Actress Ferdausi Majumdar

(These videos are all with English subtitles)

Valerie Kaboré, film director and producer from Burkina Faso, has received the torch because of her succesful TV series "Ina" and her commitment to girls' education.

Watch the film with Valerie Kaboré here:

High Resolution (Windows Media Player) >
Low Resolution (Windows Media Player) >

Watch the official MDG3 action film here:

ADSL LOW (Windows Media Player, 248 kbps) >
ADSL HIGH (Windows Media Player, 664 kbps) >

Read more about the thoughts behind this site on gender equality, womens empowerment and MDG3.

Edited September 23, 2008